Beats By Dre
We drove the digital presence for Beats by Dre during the 2022 World Cup, uniting global reach with local relevance.
The Approach:
Our work connected the chaos of the game with the clarity of sound. We built a digital system that adapted to each market—localized visuals, athlete tie-ins, and creative that echoed the intensity of the pitch while staying true to the core Beats aesthetic.
The Impact:
The result was a unified campaign that felt both global and personal, translating Beats’ brand power into a digital presence that resonated across cultures, languages, and stadiums.
The Story:
Beats stands for focus, energy, and culture. We translated that ethos into the World Cup stage with the rallying cry Stay Focused Amid Chaos, reinforcing the idea that clarity of sound fuels clarity of performance.
